Sustainability Organization Project
This is a group interaction design project that focus on a sustainability organization
Collaborated with Shuqi Huang (Sookie) and Rui Jiang in my Junior IXD and COMM (2022) class
TEAM
Shuqi Huang (Sookie)
Rui Jiang
Tool
Figma & Keynote
My Role
Research project background and brainstorm proposal ideas
Building user persona & user journey
Design and develop the space and different brand product
Video and soud edit
🔍Background research
Ocean Sole is a registered non-profit organization that aims to clean Kenya's polluted beaches and waterways and provide careers to Artisans in high-impact communities. They hold weekly beach cleanups to protect the ocean from further damage from slippers and plastic pollution. They also collect discarded flip-flops at the beach and turn them into art and functional products. Spread and raise awareness of Marine conservation and current pollution issues visually in a fun and creative way. It also engages with he community to provide equal employment opportunities. This organization sends an important message of how they can help improve our planet, oceans, and people by creating beautiful art that portrays the state of their oceans.
And the founder of the organization is Julie Church, who was inspired by children making toys out of flip-flop pieces. From there, she came to encourage their mothers to collect, clean and cut up discarded flip-flops into colorful products to be sold at local markets in Kenya as an alternative source of income for the family
BUT…Why we need to care about? and why we pick this orginziation?
Kilifi Beach in northeastern Kenya has a large amount of plastic waste from the ocean. This includes, in particular, thousands of flip-flops. And these flip-flops are produced more than 3 billion per year. They only last an average of two years, and people can easily throw them away and buy new ones. And most flip-flops are bad for the environment. Some are made of non-recyclable plastic materials. They are a surprisingly important part of the 8 billion tons of plastic.
Meanwhile, in addition to the flip-flops on the beach, a massive amount of plastic waste is collected from the sea. It also poses a much bigger problem. This also affects marine life and also our human demand for seafood. And some of this trash is also non-recyclable, coming even closer to polluting our planet.
The presence of the ocean affects us all, whether we live on the coastline or in the desert. And millions of flip-flops float in the world's oceans, choking fish and other animals yearly. More of them are washed up on shorelines as plastic waste, preventing hatchlings from reaching the sea.
Thus, avoiding this pollution endangers aquatic life and threatens human health. We must start working to protect and save our oceans.
Problem & Goal
NOT interactive
NO detailed data, and transparence
Broader publicity
Goal:
Increase the impact of this organization
Improve the ecosystem of the organization
- Make the information more transparency
- Interaction: focused on user experience (have follow up information)
- Increase the recycling speed, reduce the waste output
Who is the audience?
People from Kenya/Africa
People who care about environment (ocean/animal)
People who visit beach
Seafood consumer
Fishermen and other entrepreneurs
Proposal
Omni Channel Ecosystem
Pop Up experimental store
Stores showcasing the history of the organization, art merchandise and craft experience areas.
Recycle Station
Recycle Flip-Flop with reward system
Artwork on seaside cities
Display Work along the beach side
Collaboration with brands
Partner brands focus on and use recycled materials
Poster adds in seafood market, beach resort
More data and transparency
Details of where the money goes (where does it go and the percentage of inflow going to)
communities, employees, social enterprises, environmental organizations, etc.
How many job opportunities are provided
annual/monthly reports on jobless population percentage
Education
annual report on the educational level of the population
Amount of collected marine litter
annual/monthly reports on the amount of collected marine litter











