Hypnos Starbucks Hotel
Hypnos Starbucks Hotel
Brand Identity
HYPNOS
The concept of this project is to offer STARBUCKS another brand channels. Even though it fits into the overall Starbucks brand style but can sometimes expand into new paths.
The hotel concept is to create this "third space" by combining the current trend, avant-garde, high-end, taste, etc. Guests can focus on their work in this "space" or put their worries aside and enjoy their leisure time quietly. At the same time, they can experience/enjoy Starbucks coffee and Reserve Roastery up close.
Brand Design | Package Design | Poster Design | Icon Design | App/UI Design | Experience Design | Logo Design
Background Research🔍
The brand, STARBUCK is one of the most successful companies in the world, and not just in the coffee shop business. It is so successful because it has been able to provide an experience that has changed the way many people around the world think about coffee shops and the way many of us drink coffee outside of the home.
Starbucks is leisure-oriented, creating people's experience of coffee and a third space apart from work and home. They have no mealtime restrictions and provide outlets for guests to handle work with peace of mind, with the goal of maximizing relaxation and sedentary time
Offer Starbuck a new way to have a hotel because Starbucks' own brand concept is to create a "third space" that allows consumers to get their own rest and social space. This concept will also be carried over to the hotel brand design.
Moodboard
purpose
The project of opening a hotel is something that Starbucks has not touched for the time being. The reason for choosing a hotel is because Starbucks' own brand concept is to create a "third space" that allows consumers to get their own rest and social space. This concept will also be carried over to the hotel brand design.
Logo displace
The app is based on the content and design style of the Starbucks app itself to design a hotel
Hypnos Website Design
Compared to the mobile software, the web version will reduce the presence of some functions. Such as the ability to access electronic room cards, adjust electronic facilities in the room, etc. However, the ability to browse Hypnos hotels in different locations, select hotels and checkout will remain.
Hotel Reward Page
Hypnos App on iPad
The Hypnos app is available on iPad. The first way to use it is the electronic online check-in, where guests can use some of the iPads at the front desk of the hotel to check in more quickly if they have already booked the hotel on the website or on the mobile app.
