Milk Tea Festival
Milk tea Festival
Brand Identity
Nothing but Milk tea
The Milk Tea Festival is a fun party dedicated to celebrating the beverage; milk tea. This Festival provides a platform/experiential opportunity for milk tea enthusiasts to come together and taste various flavors of milk tea, understand the rich cultural heritage of milk tea, and participate/experience the creativity of the brands and vendors who are constantly innovating in the milk tea space for this event. The day was best for milk tea lovers.
Brand Design | Package Design | Poster Design | Icon Design | UI Design | Experience Design | Logo Design
Background Research🧋
Milk tea, originating in Taiwan and has grown into a global beverage phenomenon due to its customizable nature and unique texture provided by tapioca pearls. Its versatility allows for numerous flavor combinations and toppings, catering to diverse tastes. Milk tea has also become a symbol of modern, youthful culture, particularly in Asia, and its popularity is bolstered by its role as a social drink and its photogenic qualities, making it a favorite in social media-driven societies. These factors contribute to its enduring popularity and continual adaptation to local preferences around the world.
purpose
The Milk Tea Festival is about celebrating and showcasing the diversity of milk tea, and there are opportunities as well as having this space to bring lovers and novices together to explore a variety of flavors and styles. It is a platform to share culture to promote community engagement and promote local businesses within the industry.
🧋 As true milk tea lovers, we live by the motto: 'Nothing but milk tea.' Our devotion is reflected in our logo, which incorporates the iconic pearl shape from milk tea, making it instantly recognizable to fellow aficionados.
🎨 We aim for a cute and endearing aesthetic with our font choice, opting for a slightly rounded style. The color scheme features warm, pastel light brown, reminiscent of milk tea.
Logo displace
A series of poster campaigns to attract everyone's attention, the poster continues to use the brand elements and colors.
Social Media Promotion
The Milk Tea Festival's social media promotion is designed to engage a wide audience through the official festival accounts, where attendees can find all the latest event updates. Additionally, we've created custom-designed story photo fillers specifically for the Milk Tea Festival. These visually appealing and interactive elements are perfect for enhancing participants' photography experiences, making sharing fun and fostering a greater sense of involvement. Follow our official accounts to stay connected and immerse yourself in the ultimate milk tea adventure!
Ticket Design
Milk Tea Festival tickets also have a little Interaction activity behind them to make browsing more interesting for visitors. Visitors can go to different areas of the Festival, booth, experience participating in different activities in exchange for corresponding stickers. All the stickers can be exchanged for a limited number of small Gift packs in the Memories & Gift Area
Visitors who buy VIP tickets will receive VIP exclusive design tickets, which have the benefit of faster collection of stickers, as well as exclusive limited VIP packages for the event
At the same time, you can also get the limited design mobile phone holder of milk tea festival, and the milk tea cup bag that is very suitable for customers. Customers can use this cup sleeve to hold it more conveniently after buying a cup
Milk Tea Festival Map, which marks the experience content of different regions, and the paper map is designed into the shape of milk tea cups to continue the brand style.
There is also an electronic version of the subway for visitors to quickly use
Design a special menu of milk tea bar, where the drinks are a combination of wine and milk tea
Milk Tea Festival Merch Design
These items/gifts are designed specifically for the Festival and continue to use elements of the brand to maintain unity and connection. These items will be sold in the Festival area.
This showing the Sticker design for different Milk Tea Festival interaction/experience areas.When customers have visited the entire festival, stickers collected in different areas can be exchanged for a limited number of exclusive Milk Tea Festival Gift Set in the Memories & Gift Area.
To avoid the single style of products and gifts, some products are also specially designed for milk tea. For example, the straw design specially used for selling milk tea, and the bag suitable for holding milk tea cups. In this way, when the guests buy good milk tea and use it, it can be convenient to use.
As I used the silkscreen printing I learned and the elements of Milk Tea Festival to make a special and unique tote bag. This is a 7 layer without color and layer by layer to finish.
